Humble Beginnings
Karen Barbera, the founder of Pendulum Communications, started her career, writing news releases and booking media for Avon Products and Wendy’s. When she left the agency to direct the public relations and advertising efforts for a news/talk radio station, one of her long term clients made an unexpected call to her.
The business owner said, “Karen, we didn’t know you were leaving the agency. Why don’t you open your own PR firm? We’ll guarantee to fill 50% of your time with the PR needs of our firm to help you get started.”
She accepted the offer with gratitude, and that’s how Pendulum Communications got its start. The entrepreneurial opportunity became the spring board for future work with Procter & Gamble, Kraft, Campbell’s Soup, Dial, Junior Achievement, Abbott Laboratories and Ford Motor Company.
Pendulum Communications works with a number of clients across a variety of industries.