 Marketing |
 Public Relations |
 Writing |
Strategic Marketing Plans Creative Development Branding/Positioning Social Media Advertising Public Relations Special Events Tracking & Analysis Crisis Communications |
Campaign Development Corporate Tag Lines Media Message-Points News Releases Media Tours Spokesperson Training Social Media Editorial Placements Special Events Partnership Development |
Corporate Tag Lines Media Message Points News Releases Web Content Brochure Copy Marketing Content Books Editorial Placements Video Scripts Speeches Ad Copy Newsletters |
Strategic Marketing starts with a high level understanding of your firms strategic initiatives. From there Pendulum Communications builds and supports your brand, product or service with messages and programs that resonate with your customers, evoke an emotional response and move them to a desired action.
A Strategic Plan from Pendulum Communications identifies the optimal mix of marketing tools (creative design, advertising, public relations, editorial, special events and social media, creates innovative programs/approaches in each and provides a timeline for their layered implementation to maximize impact and results.
Public Relations is a Pendulum Communications specialty! It is the art of creating newsworthy events, or presenting information in a newsworthy, educational or interesting fashion, so they will be picked up and delivered to your targeted consumer by TV, radio, print and social media. It creates a “third-party-endorsed-message” that is 7-12 times more credible among consumers than the same message delivered via paid advertising.
Professional writing is at the heart of every Pendulum Communication’s marketing and public relations effort. You only have a few seconds to grab readers’ attention. Pendulum delivers written communications that are professional, informative and enjoyable to read. And we utilize an arsenal of writing styles to deliver your message as clearly, cleverly and convincingly as possible.
If you think Creative Development is for dreamers and artists, you’re only partially right! It also requires strategic, innovating thinking and a keen business mind. At Pendulum Communications, creative development is a strategic exercise that originates, refines and produces every visual and verbal element about your product, service or brand, so it conveys an eye-catching, consistent and compelling image and experience.
Special Events are high touch, image-building events that provide opportunities for relationship-building interactions with your intended audience. Pendulum Communications creates fresh, meaningful events to reach outside your company to future and existing clients, or inside to partners, employees and colleagues, so they know just how important they are to you.